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SoulArt

UI Design Visual System iOS App Store 2024–2025

Brief

SoulArt is an AI-powered creative wellness app that helps people explore their emotions through art — no artistic skills required. Users draw freely, and AI transforms their sketches into polished artwork.

My Role

Founding UI Designer — full ownership of visual identity, icon design, screen design, and pricing page.

Timeline

Jun 2024
Concept
Aug 2024
Visual System
Oct 2024
Screen Design
Jan 2025
App Store Launch
Design Statement

The hardest visual decision was the AI-generated image style. Early versions let the AI do whatever it wanted — the results were technically impressive but visually inconsistent. One session looked like watercolor, the next like sci-fi concept art. That inconsistency broke the sense of a personal creative space.

I locked the style: abstract, thick-stroke, emotionally expressive — consistent enough that users always recognize the output as "theirs," distinctive enough that it feels like art rather than a filter. The brand color, warm yellow on deep black, carries the same logic — warm enough to feel safe, bold enough to feel like creative energy rather than therapy.

SoulArt designed — standing SoulArt designed — mix screenshot SoulArt designed — canvas SoulArt designed — holding phone SoulArt designed — short
SoulArt home — overall visual system and brand color

Home

Inner World categories — icon design

Icon System

Free drawing — AI-generated artwork

AI Generation

Dream visualization — figurative generation style

Dream Visualization

AR display — artwork in physical space

AR Display

Pricing page — full design system applied

Pricing

Live on the App Store. Early users praised the visual coherence of AI-generated outputs.